Queensland Government x Engine Group
Free Kindy 2025
A look behind the lens on set for Operation Free Kindy.
Between crayons, chaos and one epic camera crew, we got a front-row seat to the learning, imagination and fun that happens every day at kindies across Queensland. The mission brief was clear: find out how the Queensland Government’s new Free Kindy initiative is giving kids the chance to explore, play, and learn together.
From covert surveillance to laser fields, and capture the flags, our agents delivered. This campaign is now transmitting across TV, BVOD, online video, digital audio, OOH and social media. Special thanks to our partners at @engine.group and the Queensland Government for entrusting us with this classified operation.
To all our Little Legends who went undercover for this shoot: your secret identities are safe with us, so get out there and start exploring.
Companies we've worked with.
