Penelope Bistro

How to Nail the Perfect Venue, is a four-part video series that invites the audience to experience the unique world of Penelope. This is a world of indulgence, party, and irresistible charm, all embodied by Penelope’s charismatic right-hand man, our hero and guide. Throughout the campaign, our hero reveals what makes the perfect venue. Each episode unveils a key aspect of the venue, layering elements of style, taste, and atmosphere to construct the complete experience. Our hero’s stylish narration weaves these elements together, creating a playful & cheeky journey that highlights what makes this venue a standout by a character who embodies its essence with every step.

We were also asked to photograph the full menu, from beverages to food, as well as capture the venue’s interior, exterior, and the vibrant nightlife experience inside Penelope. The brief called for lower contrast and softer highlights, minimal and monotone styling, and a flash angle positioned closer to the camera to create cleaner, tighter shadows.

In collaboration with the branding agency behind the Penelope brand, we drew inspiration from the logo and its signature handwritten autograph detail. This playful reference to Penelope’s world allowed us to seamlessly integrate episode titles and graphics into the environment, appearing on menus, matchboxes, posters, vintage newspapers, or even business cards. This tactile, in-world approach ensures each title feels naturally embedded within the setting, enhancing the immersive, cinematic experience. The graphics are designed to capture the vintage charm of handwritten notes and autographs, echoing the timeless glamour of old Hollywood ephemera.