SIGNET - Skye Nicolson
The New Ambassadors
For over half a century, Signet has been an unwavering supporter of Australian dreams, fostering aspirations since its establishment in 1968. Collaborating closely with the Brain Heart and Signet team, Content Lion embarked on a mission to unveil the latest ambassadors for Signet. Our objective was to spotlight a remarkable cohort of 4 Australian athletes united by a singular ambition: to proudly carry the Australian flag onto the international platform and ascend to the pinnacle of their respective fields as world champions.
These athletes embody the spirit of resilience, dedication, and excellence, serving as inspiring beacons of national pride and sporting prowess.
Its July 2021 and Skye Nicolson’s heart is broken as she loses her quarterfinal bout at the Tokyo Games. It was Australia’s first chance at a boxing medal in over thirty years, and Skye narrowly missed out due to a controversial split decision. In her post-bout interview, a devastated and teary Skye expressed how much the fight had meant to her and apologised to her supporters saying, “Sorry I didn’t get the job done.”
Skye’s heart-breaking reaction to her loss was beamed across every news bulletin in Australia. Although Skye felt she had let everybody down, her vulnerability had won the hearts of the nation, and the Australian public showered her with support. She vowed to return to boxing and prove what she knew she was capable of – “It's definitely not the end, I'm going to take some time and see what happens next” - Signet
